Privacy policy
Last updated: 1 September 2026
Omelette Lean is operated by Omeletteer Ltd, a company registered in the United Kingdom. Our website and online store are hosted by Shopify.
This Privacy Policy explains how we collect, use, share and protect personal information when you visit omelettelean.com, place an order, access online content, download a product, contact us, subscribe to updates, submit feedback or reviews, interact with us through social media, or otherwise use our services.
Omeletteer Ltd is the data controller for the purposes of applicable UK data protection law.
Personal Information We Collect
Depending on how you use our website and services, we may collect:
- Your name
- Email address
- Telephone number, where provided
- Billing address and general location information
- Payment and transaction information
- Information relating to your purchases, online content access and downloads
- Messages or enquiries you send to us
- Marketing preferences and cookie or privacy choices
- Reviews, ratings, feedback and other content you choose to submit
- Information you choose to provide when interacting with us through social media
- Device, browser, IP address and website usage information
- Information about pages and products viewed, searches, cart activity, checkout activity and purchases
- Advertising and attribution information used to understand how visitors reached the website and whether advertising or other activity resulted in visits, purchases or other actions
Payment information is processed securely by our payment providers. We do not store full payment card details ourselves.
How We Collect Information
We collect information:
- Directly from you when you place an order, contact us, subscribe to updates, submit a review or feedback, or otherwise provide information to us
- Automatically when you use the website through cookies, pixels and similar technologies
- From Shopify and trusted service providers who help us operate the business
- From advertising, analytics and measurement services where permitted
- Through social media platforms when you choose to interact with Omelette Lean through those services
How We Use Your Information
We may use personal information to:
- Process purchases and provide online content access and digital downloads
- Provide customer support
- Send order confirmations and other important service communications
- Maintain records relating to purchases, content access and downloads
- Improve our website, products and customer experience
- Understand how visitors use the website
- Measure website traffic and the effectiveness of advertising and other marketing activity
- Understand whether visits, purchases or other actions resulted from particular advertising or traffic sources
- Create, measure and improve advertising audiences and campaigns where permitted
- Request, collect, verify, manage and display customer reviews and feedback
- Respond to comments, messages and enquiries
- Send marketing communications where you have chosen to receive them
- Prevent fraud and protect the security and integrity of the website and business
- Maintain accounting, tax and other business records
- Comply with legal and regulatory obligations
If you choose to subscribe to marketing emails, we may occasionally send updates about Omelette Lean, new products or related content. You can unsubscribe at any time.
Lawful Bases for Processing
Depending on the purpose, we rely on one or more of the following lawful bases:
Contract
Where processing is necessary to fulfil an order, provide online content access or a digital product or otherwise provide something you have requested from us.
Legal obligation
Where processing or retention is necessary to comply with legal, tax, accounting or regulatory requirements.
Legitimate interests
Where processing is reasonably necessary for operating and protecting the business, providing customer support, preventing fraud, improving our products and services, understanding business performance and requesting customer feedback, provided those interests are not overridden by your rights and interests.
Consent
Where consent is required, including for certain analytics, advertising and tracking technologies and for marketing communications where applicable.
Where we rely on consent, you can withdraw it at any time.
Cookies, Analytics and Advertising
We use cookies, pixels and similar technologies to operate the website, understand how it is used, measure traffic and conversions and, where permitted, improve and measure advertising.
These may include technologies and services provided by:
- Shopify
- Google, including Google Analytics and Google & YouTube measurement services
- Propel
- Meta, including technologies used with Facebook and Instagram
- TikTok
- Judge.me
Depending on the service and your privacy choices, these technologies may process information about your browser, device and activity on the website, including pages viewed, products viewed, searches, cart activity, checkout activity and purchases.
Some advertising platforms may also use identifiers such as name, email address, telephone number or general location information to help match website activity with advertising activity. Identifiers may be hashed or otherwise protected before being transmitted where the relevant technology supports this.
Where consent is required, relevant analytics and advertising technologies operate in accordance with the choices made through our cookie banner. You can change your cookie preferences at any time.
Shopify and Shopify Network Intelligence
Our store is hosted by Shopify. Shopify processes personal information when you visit or make a purchase from our store in order to provide its services to us and to you.
We have Shopify Network Intelligence enabled. This means Shopify may use information about interactions with our store together with information from interactions with Shopify and other merchants in order to provide enhanced services. These may include improving store functionality, personalisation, fraud prevention, analytics and advertising or marketing services.
Information may therefore be shared with Shopify and with third parties involved in providing these services, including organisations located outside the United Kingdom.
Where required, Shopify uses the privacy and consent choices made through our store when processing information for these enhanced purposes.
You can find further information about how Shopify processes personal information in the Shopify Consumer Privacy Policy and can exercise rights relating directly to Shopify's processing through the Shopify privacy portal.
Reviews and Customer Feedback
We use Judge.me and PraiseHive to collect and manage customer reviews, feedback and related information.
When we use Judge.me, customer and order information such as your name, email address and purchase details may be processed in order to send review requests, verify purchases and manage reviews.
If you submit a review, rating, comment, photograph or other feedback, the content and any name or other information you choose to provide may be displayed publicly where you have chosen to make it available.
PraiseHive may process information you choose to provide through feedback, check-ins or similar interactions for the purpose of collecting and managing customer feedback.
Social Media
Omelette Lean maintains accounts on social media and content platforms including Facebook, Instagram, Threads, TikTok, YouTube and Pinterest.
If you interact with us through one of these services, for example by following an account, commenting on content or sending a message, the relevant platform may process information about you in accordance with its own privacy terms.
We may receive and use information you choose to make available through those interactions in order to respond to you, manage our social media presence and understand engagement with our content.
Maintaining an account on a social platform does not by itself mean that platform receives information about everything you do on omelettelean.com. Where we use a platform's advertising or measurement technology on our website, this is described separately in the Cookies, Analytics and Advertising section above.
Third-Party Services
We use trusted third-party services to help operate Omelette Lean. These currently include services such as:
- Shopify, for website hosting, ecommerce, checkout and related services
- Shopify Payments and other payment providers, for payment processing
- Filemonk, for digital product delivery
- Locksmith, for controlling access to customer-only online content
- Recipe Kit, for providing and managing online recipe content
- Quaderno, for invoicing and tax compliance
- Judge.me, for customer reviews and review requests
- PraiseHive, for customer feedback
- Missive, for email and customer communications
- Metricool, for social media publishing, analytics and management
- Google, for analytics and Google & YouTube measurement services
- Propel, for website analytics and usage insights
- Meta, for Facebook and Instagram integration, measurement and advertising attribution
- Pinterest, for product integration, website measurement and advertising attribution
- TikTok, for website measurement and advertising attribution
These providers may process personal information on our behalf or, in some circumstances, for their own purposes as independent data controllers, subject to their own privacy policies and applicable law.
Sharing Your Information
We do not sell personal information for money.
We may share personal information with trusted service providers where reasonably necessary to:
- Operate the website and store
- Process payments
- Deliver digital products
- Provide customer support and communications
- Collect and manage feedback and reviews
- Measure website and advertising performance
- Operate social media and marketing activity
- Detect and prevent fraud
- Maintain security
- Comply with legal, accounting or tax requirements
In some jurisdictions, certain advertising or measurement uses may legally be described as a sale or sharing of personal information even where no money changes hands. Where applicable, we provide the ability to opt out through our privacy controls.
Marketing Communications
We only send marketing communications where permitted by applicable law.
Where you have subscribed to marketing emails, you can unsubscribe using the link in an email or by contacting us.
Transactional or service communications relating to purchases, downloads, account security or customer support may still be sent where necessary even if you have unsubscribed from marketing.
Data Retention
We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including to:
- Fulfil orders and provide products
- Provide customer support
- Maintain accounting, tax and business records
- Administer reviews and feedback
- Prevent fraud and maintain security
- Resolve disputes
- Comply with legal obligations
Different types of information may therefore be retained for different periods.
International Transfers
Some of our service providers operate internationally. Personal information may therefore be transferred to and processed outside the United Kingdom.
Where required, we and our service providers use lawful transfer mechanisms and appropriate safeguards for international transfers.
You can contact us if you would like further information about safeguards relating to a particular transfer.
Your Rights
Depending on the circumstances and applicable law, you may have rights including the right to:
- Request access to your personal information
- Ask us to correct inaccurate or incomplete information
- Request deletion of your information in certain circumstances
- Ask us to restrict certain processing
- Object to certain processing
- Request transfer of certain information
- Withdraw consent where processing is based on consent
You have the right to object to the processing of your personal information for direct marketing at any time.
You can change cookie and tracking preferences through the privacy controls available on our website.
To exercise your rights, please contact us using the details below.
Complaints
If you have concerns about how we handle your personal information, please contact us first and we will try to resolve them.
You also have the right to complain to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection.
Information about making a complaint is available from the ICO.
Children's Privacy
This website and its products are intended for adults and are not directed at children.
We do not knowingly collect personal information from children.
Security
We take reasonable technical and organisational measures to protect personal information.
However, no method of internet transmission or electronic storage can be guaranteed to be completely secure.
Links to Other Websites
Our website and communications may contain links to third-party websites or services.
We are not responsible for the privacy practices of websites or services operated by other organisations. We recommend reviewing their privacy information when you leave our website.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes to our services, technology, suppliers, legal requirements or business practices.
The latest version will always be published on this page, together with the date it was last updated.
Contact
If you have questions about this Privacy Policy or would like to exercise your privacy rights, please contact:
Omeletteer Ltd
71–75 Shelton Street
London
WC2H 9JQ
United Kingdom
Email: hello@omelettelean.com
Omeletteer Ltd is the data controller for the purposes of applicable data protection laws.